AR-label: Label of Bashspirt Vodka

The company Bashspirt turned to us with the task of a colorful modern and spectacular launch of a new brand of vodka — «Chishmy sidim». To solve this problem, we decided to make the vodka label interactive. When you point the smartphone camera at it, the character drawn by the famous Bashkir cartoonist Kamil Buzykaev comes to life in augmented reality. To the accompaniment of cheerful Bashkir music, the revived character tells the story of the famous winged expression » There is money — Ufa is walking. There is no money — Chishma sit».

In the Soviet years, a restaurant of the same name worked at the railway station of the Ufa station. And nearby Safronovskiy the pier — boozer Chishme, which means «spring». The people who plied between these two transport hubs spent money in «Ufa», and when there were not enough funds for the capital’s restaurants, they «walked» in «Chishme». Hence the famous saying: «There is money — Ufa is walking. There is no money — Chishma sit».