AR-label: Label of Bashspirt Vodka

Marketing app with an animated character

About the product

Client

Bashspirt

Task

Create an interactive augmented reality app for the vodka brand

Result

Marketing app for vodka labels in augmented reality for iOS and Android

Technology stack

Unity, ARKit, ARCore, Vuforia

About the product

Client

Bashspirt

Task

Create an interactive augmented reality app for the vodka brand

Result

Marketing app for vodka labels in augmented reality for iOS and Android.

Technology stack

Unity, ARKit, ARCore, Vuforia

Want to know how it was done?

The company Bashspirt turned to us with the task of a colorful modern and spectacular launch of a new brand of vodka — «Chishmy sidim». To solve this problem, we decided to make the vodka label interactive. When you point the smartphone camera at it, the character drawn by the famous Bashkir cartoonist Kamil Buzykaev comes to life in augmented reality. To the accompaniment of cheerful Bashkir music, the revived character tells the story of the famous winged expression » There is money — Ufa is walking. There is no money — Chishma sit».

In the Soviet years, a restaurant of the same name worked at the railway station of the Ufa station. And nearby Safronovskiy the pier — boozer Chishme, which means «spring». The people who plied between these two transport hubs spent money in «Ufa», and when there were not enough funds for the capital’s restaurants, they «walked» in «Chishme». Hence the famous saying: «There is money — Ufa is walking. There is no money — Chishma sit».

Video about the project

Works with the following devices:

Smartphones

Tablets

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