Creating an augmented reality app for your label

Apps that increase loyalty and engage your audience

7

Opportunities for using AR with label

ADDITIONAL CONTENT

Let’s add augmented reality content to label — animation, audio, and video

LET’S TALK ABOUT PROMOTIONS

We will introduce you to the current loyalty programs and bonuses

LET’S INTRODUCE THE LEGEND

Let’s tell the brand legend and increase loyalty

TELL A STORY

Tell the story of the product, production, etc.

How does it work?

Label in augmented reality

When you point your smartphone’s camera at the label, additional content appears on the screen: video, audio, and 3D animation.

The model is «attached» to the mark, which allows you to view it from any angle, if necessary, change the scale, rotate or view a virtual object in «real size», and so on.

For more effect and engagement, you can make the model interactive, for example, dress up the Christmas tree with balloons or introduce any other gamification elements.

Additional content is used for greater consumer engagement, immersion in the brand legend, or increased loyalty.

What to show?

Content options:

Recipes using the product;
The history of the product;
Animated film;
Interactions with the brand’s mascot;
Production tour;
The story of the production;
Increase sales through engagement;
Integration with marketing promotions.

Examples of project

Label in augmented reality

AR market with item search

By pointing the camera at the label, the user opens the city market, where you are asked to find 3 bags of greens. After a successful search, the capture form opens to participate in the prize draw.

Cartoons in augmented reality on the label

By pointing the camera at the label, the user can watch several episodes of cartoons featuring Timi’s mascot. This is a good example of engaging a young audience.

AR with interactive menu

By pointing the camera at the label, the user opens a beautifully animated menu, which offers to get acquainted with cocktails based on the drink.

AR with a holographic sommelier

By pointing the camera at the label, the user opens a «hologram» of the senior sommelier, in which he tells the story of the product. In addition, in an interactive game, the user will have to create their own drink.

AR with simulated package transparency

By pointing the camera at the label, a part of the package opens to the user. The effect works to create a certain mood and image of the product.

AR with simulated package transparency

By pointing the camera at the label, the user opens a kind of «looking glass». It tells the story of the conquest of Antarctica and the history of the expedition to discover the South pole.

English words AR learning

In each package of yogurt, the manufacturer puts a magnet with a special label. By pointing the camera at the mark, a character appears, and the voice-over says a word in English.